Choose two ads from popular magizines. Do a pre-write in which you Essay

Choose two ads from popular magizines. Do a pre-write in which you consider what elements these ads have in comman, and what ele - Essay Example Both these advertisements have catchy captions and provide stark images to the consumer that will be able to have an impact on his mind on viewing. They are persuasive in nature and have been analyzed and explained below. The advertisement from Nike is a very different and innovative one, something not most business enterprises would be able to publish in the print media. This is because it shows a young boy peeing in the corner with a caption that reads â€Å"Just Do It†. It is indeed a very persuasive and catchy to the image as well. The entire image tries to depict and make a consumer understand on his sub conscious level, how important it is to just do things without thinking twice about them. It tries to make people understand that mostly when people think about carrying out an action a few more times, they chicken out by the entire idea and are not able to follow through or implement. With the help of the young boy in the image, it tries to tell people that when they wer e young, they did not have a care in their minds and would just do whatever they felt like. However, with age comes responsibility and most of the times the heavy weight of the responsibility that people carry on their shoulders, weighs them down and they are unable to do things for themselves. This advertisement has helped to bridge that very gap by showing the young boy peeing on the road – an indication of a young carefree mind, not bothering about the implications and ‘just doing it’; in this case, ‘just buying’ products from the brand Nike. (Nike) The second advertisement from the Condomshop.ch is a image of a naked man standing with three soldiers in a war zone, completely armed and thus, ‘protected’. This ad is from a company of condoms and thus is trying to tell the consumers how important it is to be protected while having sexual intercourse with their partners. With the help of the soldiers and guns in the war zone, the adverti sement helps the consumer to form an image in their heads of the particular condom providing the best results. It is an analogy that suggests that the condom will provide as much protection to the men that make use of it, as arms and bullet proof clothing provide soldiers in a war like environment. Again, it is a very persuasive advertisement with the tag line ‘Don’t Be Stupid’. This indicates a very simple and concise manner of portraying how one should not fall prey to the implications that not using a condom might have i.e. unplanned pregnancies and thus in order to avoid all that and not be stupid, one should make use of the condom from Condomshop.ch which provides the maximum amount of protection. (Condomshop.ch) Both the advertisements thus are quite rhetoric in nature as they suggest exactly what they portray in the images. On viewing, it instantly hits the consumer’s mind about what the images might be suggesting or trying to say. Both advertisemen ts also have a very simple and catchy line that people are able to remember with ease. This is a very good strategy to use because simple captions help to attract more consumers and play in their heads all the time, making them finally make use of or purchase the product or services. Both advertisements also present images that the consumer is able to relate with very easily. They are also fairly explicit in nature, suggesting a very probable as well as obvious statement to the consumer. Thus, they make for very good marketing strategies for the both the

Existential therapy Essay Example for Free

Existential therapy Essay ?â€Å"Your life is the sum result of all the choices you make, both consciously and unconsciously. If you can control the process of choosing, you can take control of all aspects of your life. You can find the freedom that comes from being in charge of yourself (Robert Bennet)† This quote captures the very essence of Existential Therapy. This theoretical orientation deviates from all the other theoretical orientation, due to it overarching theme which focuses on a â€Å"way of thinking† than methods and strategies (citation needed). I believe in living life to the fullest and taking responsibility for my actions and choices. As we all know death is the only experience in life that does not render a choice, which makes it inevitable. For this reason, I make it a point to live life to the fullest at all times. Existential therapy is awesome for realist or people who believe in being responsible for their own destiny. It has three contributing parties; Viktor Frankl, Rollo May and Irvin Yalom. There are also six propositions and many key concepts that will be thoroughly examined and explained throughout this paper. Viktor Frankl was born in Vienna in 1905. He was a prisoner in a Nazi concentration camp from 1942-1945. Frankl started developing Existential therapy long before he was imprisoned, but the experience as a prisoner confirmed his beliefs in Existentialism. Experientially he knew that everything can be taken away from a human except â€Å"the freedom to choose one’s attitude in any given set of circumstances. † Frankl is internationally known as the founder of the third school of Vietnamese psychoanalysis whish existentialism (citation needed). Rollo May was born in 1909 in the United States. His interest in psychology was sparked by his unhappy upbringing as a child. May also struggled with his own existential concerns due to two failed marriages (citation needed). He was noted as the American spokesperson for European existential therapy as it relates to psychotherapy (citation needed). He believed the psychotherapy should help people find meaning and deal with the problem of being rather than solving (citation needed). Irvin Yalom was also a contributor to Existential therapy. He was born in 1931 in Russia but soon migrated to Washington D. C. He brought four major themes to Existential therapy; freedom and responsibility, existential isolation, meaninglessness and death (citation needed). Yalom is a strong believer in the â€Å"here and now. † He also encourages other therapist practicing out of any theoretical orientation to examine the existential issues because they will emerge in any course of therapy. Existential therapy is a philosophical approach to being. It examines the freedoms that humans possess. It encourages making decision and not wasting the limited amount of time we have here on earth. It stresses mortality, freedom, responsibility, anxiety and aloneness (citation needed). This therapy is reflective as a thought process or attitude towards the issues we face in life. It also looks at how we innately influence our own circumstances and accept defeat and surrender control to the things happening in our lives. One of the aims of existential therapy is to challenge people to people to stop deceiving themselves regarding their lack of responsibility for what.

Vaccine and Multiple Vaccines Safe Essay Example for Free

Vaccine and Multiple Vaccines Safe Essay Vaccinations are a big part of people’s lives. There are immunization programs for children that very much encourage vaccinations; starting them off early as steady, life-long customers. Years ago, when vaccines were first invented, they were made up of saline solution and the dead virus. Now, there’s so much more in the vaccine that most people don’t know about. The way that vaccines are made is unethical, from the ingredients, to the way the ingredients are collected. Many who get vaccinated just take their doctor’s knowledge of medicine for granted and don’t bother to research what’s being injected into their body. Edward Jenner invented the vaccine in 1796. The original purpose for it was to protect people against smallpox. He noticed that even during the peak of the smallpox epidemic, the milkmaids never got the disease. After further research, he theorized that the reason why the milkmaids didn’t get smallpox was because they came in contact with cowpox while milking the cows. The cowpox strengthened their immune system against smallpox. Jenner extracted the liquid from the inside of a cowpox sore on a milkmaid named Sarah Nelmes. Next, Jenner found a farmer named Phipps and asked him if he could inject his son, James, with the liquid. He explained to Phipps that if his theory was correct, James would never get smallpox. Phipps agreed. Jenner made two small cuts in the arm of the boy and poured the liquid from Sarah into the cuts. James came down with cowpox which lasted 6 weeks. After those 6 weeks, Jenner vaccinated him with the dried up pus from the sore of a smallpox victim. James didn’t catch smallpox. Jenner’s theory was correct, lucky for him. If he had been wrong, and James did catch smallpox and died, Jenner would have been considered a murderer. (A History of Vaccines) When Jenner first invented the vaccine, it was purely the virus that was suspended in saline solution. Now, there are so many additives and fillers in vaccines, it’s no wonder there are so many rising health problems. One of the most shocking ingredients is mercury. Mercury is in a preservative called thimerosal, which is used in vaccinations. Even the smallest amount of mercury in a body can cause nerve damage. Symptoms of mercury toxicity are similar to those of autism. Another preservative is formalin which contains the embalming fluid, formaldehyde. Formaldehyde is the liquid that cadavers are soaked in to keep them from rotting while research is done on them. It is poison to the gastrointestinal, liver, respiratory, immune, nervous, and reproductive systems. The reason it’s in vaccinations is because it stops viruses from replicating or reproducing themselves. Another shocking ingredient is genetically modified yeast, animal, bacterial and viral DNA. This can incorporate itself into the recipient’s DNA and cause genetic mutations. Phenoxyethanol is used in anti-freeze as well as vaccines. It’s a preservative that prevents bacterial and fungal contamination. Phenoxyethanol is toxic to all cells and is capable of disabling the immune system’s primary response mechanism. Aluminum is used in vaccinations as an adjuvant, which improves immune response. It can cause brain damage, and is suspected to cause Alzheimer’s Disease, dementia, and coma. Beta-Propiolactone is a sterilizing ingredient in vaccines. It is known to cause cancer and is poisonous. Probably the most horrifying ingredient in vaccines is the human and animal cells. Human cells from aborted fetal tissue and human serum albumin (the most abundant protein in human blood plasma), and animal cells from pig blood, horse blood, rabbit brain, guinea pig, dog kidney, cow heart, monkey kidney, chick embryo, chicken egg, duck egg, calf serum, and sheep blood. These are in vaccines because viruses cannot grow on their own; they must have a living host to grow in. (Interview with Sherri Tenpenny About Dangers of Vaccines – NaturalNews. tv) (Vaccination Education Center) This leads to the question, are vaccines cruelty-free? The answer is no, they are most certainly not. The pharmaceutical corporations are okay with the abuse of animals. They purposely give animals diseases for research and inbreed them to the point of it being cruel to keep them alive because of all their health problems. The lab that harvests the cells from chicken eggs isn’t any better. They keep the chickens crammed up in a shed until they die from old age or sicknesses. The fertilized eggs are kept in constant light which is very hard on the chicks and makes them so weak that the chicks don’t even react when the lab technician â€Å"candles† the eggs to check their development. When they’re through collecting the cells from the eggs, they freeze them and throw them away. Freezing the eggs freezes the chick alive on the inside. Sometimes, when an overabundance of eggs occurs, the lab technician doesn’t even bother to freeze the eggs, they just throw them away, killing the chick slower. If for no other reason, hearing about the cruelty towards animals should be the point where people decide not to support vaccinations. Vaccinations started off as good intentions but have been corrupted over time. Children are dangerously overdosed. Neil Z. Miller, the author of â€Å"Overdosed Babies: Are Multiple Vaccines Safe? † writes, â€Å"Today, children receive one vaccine at birth, eight vaccines at two months, eight vaccines at four months, nine vaccines at six months, and twelve additional vaccines between 12 and 18 months. The pure and innocent baby is overdosed with 38 vaccine/drugs by the time he or she is 1? years old! † In an interview with Dr. Sherri Tenpenny, she mentions the fact that the flu shot was not originally meant for children. When it was first made, the drug companies deemed it dangerous. A little while later they realized they couldn’t put it on the vaccination schedule for adults if they didn’t have it on the vaccination schedule for children, so they added it. Now they have vaccination programs for children and even have children’s shows supporting them. All of the poisons in vaccinations outweigh the benefits. Is it really worth getting cancer, dementia, and birth defects just so that the flu is avoided? Harris L. Coulter, Ph. D. ays, â€Å"A major cause of the Roman Empire’s decline, after six centuries of world dominance was its replacement of stone aqueducts by lead pipes for the transport and supply of drinking water. Roman engineers, the best in the world, turned their fellow citizens into neurological cripples. Today our own â€Å"best and brightest,† with the best of intentions, achieve the same end through childhood vaccination programs yielding the modern s courges of hyperactivity, learning disabilities, autism, appetite disorders, and impulsive violence. † The drug companies that distribute these vaccines are fully aware of what’s in them and their harmful effects. They see it as job security. If the people that they give these vaccinations to get the impending side effects of them, they’ll go back to the doctor and ask for medications to rid them of the side effects. These medications will only fix that one problem and give them a plethora of other side effects. It’s a vicious cycle of expensive, dangerous drugs. Autism, for example, requires at least 5 different medications. Just one of these medications such as an anti-depressant, like Prozac and Zoloft which control anxiety, depression, and obsessive compulsive disorder can cause many side effects. Common side effects of these medications include sleepiness, nervousness, insomnia, dizziness, nausea, rashes, headache, diarrhea, upset stomach, and weight loss. (â€Å"Top 5 Drugs for Autism†) Therefore, with all these side effects, doctors and nurses will always have a job. Even if parents decide not to get their children vaccinated, the children will still end up getting the harmful ingredients and effects of vaccines, because the aluminum, mercury, and other poisons, stay in the bodies of the parents forever and will be passed on to their children. Be it through breast milk or blood, the children will get it. Vaccines and Your Child) (â€Å"Overdosed Babies: Are Multiple Vaccines Safe? †) Vaccinations, in my opinion, are surrounded with unethical practices and procedures. There are vaccines on the vaccination schedule that are not proven to be able to treat or prevent anything. The only reason they’re on the vaccination schedule is so that the pharmaceutical corporations can make more money and appear to be helping to make people healthier. Everyone should educate themselves on what’s being injected into their body and not just trust their doctor. Some doctors only think about the money and not really about what’s healthy for the patient. For example, the doctor could know perfectly well that a vaccine was unnecessary or unhealthy for the patient but if there were going to be benefits given to that doctor; they’d give the patient the vaccine anyway. This is the reason why there are so many rising health problems. Animal cruelty is another unethical practice. The animal testing, the giving animals diseases for research, the unnecessary wastefulness of chicks, it’s all unethical and disgusting. I, for one, am definitely going to think twice before I vaccinate myself, and in the future, my children.

Legislation to Safeguard Child Rights in the UK

Legislation to Safeguard Child Rights in the UK Steven Howells CYP Core 3:3 1.1 Because the well – being of all children and young adults is so important, organizations in the United Kingdom and around the world have created policies and legislation’s to ensure a structure of security. This structure ensures that everyone in an educational environment is safeguarded. Some of the main policies include: The Children’s Act 1989 – This policy was designed to make all the laws that relating to children and young adults less complicated. It also brings many organizations and authorities together to ensure that children receive the assistance they require. The Children’s Act 2004 – This Act is an update that was put into place after the death of Victoria Climbie. The information was reviewed by multiple services and yet they failed to work together which resulted in this child’s suffering, and eventually her death. Rules and regulations were put into place to allow services to share the information accordingly to ensure that anyone under the age of 19 years old who may be at risk could be helped and not overlooked. Children and Young Persons Act 2008 – This Act changes the structure of the care system. It pushes services to provide the best care as quickly as possible to children and young people. It also enables children and young adults to be capable of achieving the same as a child who is not in care. Sexual Offences Act 2003 – This policy covers a large scale of offences, but is designed to cover against, sexual offences or rape in the United Kingdom or in some circumstances abroad. Adoption and Children Act 2002 – This act was put into place to ensure that children were going to homes that hold the best intentions for them. It also gives a more reasonable approach to single people and unmarried couples who would like to adopt and provides more assessments to ensure the child is going to the best home for them, but to also ensure that a family is adopting a child best suited to their current environment (i.e. if a family already has children, they will not be put at risk by putting a child with history of severe mental illness in the same home). United Nations Convention on the Rights of the Child 1989 – â€Å"Protecting children from violence, exploitation and abuse is an integral component of protecting their rights to survival, growth and development† UNICEF, (2011) The Education Act 2002 – The policy was designed to create a structure for anyone in educational services to help with safeguarding. The helps protecting children and young people by ensuring a safe place to study. It also helps protect children and young people by identifying anyone who could be / already at risk in a school environment or at home. Domestic Violence, Crime and Victims Act 2004 – The act covers many areas of protecting victims of crimes. It also covers new rules and regulations to give bailiffs the power to use forcible entry to property if a child or vulnerable person is at risk of death. Vetting and barring scheme – After the conviction of Ian Huntley in 2003, further examination into Huntley’s past showed that he had been had been investigated and charged for other offences. But because of the structure of the original checks, he passed and was allowed to work in a school environment. Afterwards, the structure of the checking system was changed in order to ensure this would never happen again. The new checking system now covers every offence, investigation and charges to ensure that individuals with any form of criminal record and/ or any possibility of committing an offence can no longer work in an environment where there is a risk to children, young adults or adults who are vulnerable. 1.2 Child protection is only one piece of a larger concept of safeguarding. The health and safety of children and young people is paramount. It protects those who are young and vulnerable nearly every form of mistreatment like being neglected raped or abused mentally or physically. It helps to prevent those who could later suffer results of impairment of any form from the hands of mistreatment. Risk assessments to ensure a safe home and place of study are part of this. Making sure that schools are governed correctly and a structure of policies, rules and regulations are put in place and kept up to date. Ensuring any safeguard issues are dealt with properly, ensuring all staff are up to date with all aspects of training and also promoting the best development for all its students.The development of the children can include tests like the CAF to ensure that children receive any additional learning required, or other tests that ensure health and well – being of its students. 1.3 Every School and local authority has their own policies concerning child protection. All of them put the same ideals into action which are: â€Å" Be healthy Stay safe Enjoy and achieve Make a positive contribution Achieve economic well-being. â€Å" In order to make the community aware of child protection issues, campaigns and other similar methods are used. All communities have to be monitored to ensure that all targets and policies are met, also to ensure that all issues are being dealt with appropriately. It keeps a healthy communication with local services to ensure the best methods are used to benefit students. Also to report any signs of cruelty, neglect or abuse. This creates a better success rate of child development. If everybody knows what methods work best for a single / group of student(s), there I more chance for students to progress rather than regress in development. External health and safety management teams are put into place as another form of monitoring. This time they monitor the buildings and the possibilities of risks. Also health services visit to make children aware of what is healthy and unhealthy. To summarise, every student is protected by a large structure formed from all the acts that are implemented by the government. They all follow these acts to achieve this structure. When this structure is followed correctly there is less chance for a student to be at risk of many outcomes ( i.e. risk of harm, risk of being neglected or risk of failing to progress in development). 1.4 If a child is being neglected, abused or worst case scenario has died as a result of either, the child welfare officer should be notified in order in order to find out what happened to prevent this from happening again. They will access every aspect in order to achieve the most accurate of reports. When the report is finished, it will be reviewed and from this the government will decide what went wrong, why it went wrong, how they will improve their service in order to make it better. This in my opinion is the wrong approach to take because to me it seems like the government want to wait for it to happen and then study why it happened. I believe there is many forms of serious child abuse that are not considered as neglect or abuse due to the current status of the country. The government believe that just because a child lives in a home with a water supply, fridge – freezer and oven they have what they need. But this does not include food or clothing which should be included wh en raising a child. 1.5 All personnel must keep confidentiality in accordance of the Data Protection act 1998 (See TDA Section 4). This keeps all information private and helps to safeguard everyone who attends or work’s at the school. In order to keep full confidentiality, all staff are only permitted to discuss personal details, circumstances, or school work connected to their own child(ren). A parent will be able to discuss their children’s work and grades but will not have access to them. The only information that is shared is when a child has reached the age to attend secondary school. The secondary school will require information that is relevant in order to help the student maintain progression through this phase.

Macbeth the Tragic Hero :: essays research papers

Macbeth the Tragic Hero The most tragic hero was Macbeth. A tragic hero is one who commits an act and suffers tremendously for it. Just as all tragic heroes, Macbeth made decisions that led him to his doom. His actions were influenced by his wife, Lady Macbeth, and the Witches? prophecies. He was greatly haunted by his desire of being King and to remain King. His noble characteristic slowly downgraded to a violent and cruel individual as the story progresses. Macbeth once used to be a brave gentleman. He was well respected around Scotland and earned much trust from almost everyone. When the King said, ?For brave Macbeth ? (1.2.18),? we can interpret that even the King himself respected Macbeth. He goes out to war, defeat enemies, and save his country, his life was put on the line for the entire Scotland. He earned himself the titles Thane of Cawdor and Thane of Glamis. In war, he is a well rounded warrior?he kills many on the battlefield without hesitation. But when he had to kill King Duncan, it took more than courage for him to commit the murder. It might be a cowardly act to murder a King in order to gain his throne, but the courage he mustered in order to actually kill King Duncan was bravery. Added to the fact that King Duncan is Macbeth?s own relative plays an important role on how much it took for Macbeth to kill. But unfortunately, Macbeth used his bravery for evil intents rather than for good. Guilt played a tragic role in Macbeth?s downfall. After killing Duncan, he was haunted by his actions and couldn?t move on without worrying that his murder was going to be exploited. From the quote, ?Will all great Neptune?s ocean wash this blood? (2.2.60),? we can assume that Macbeth was worried of whether or not his guilt will vanquish. There was no turning back for him. As the story progresses, the only solution for maintaining his reign of Scotland was to kill. His close friend, Banquo, was also murdered because Macbeth assumed doing so would be best in order to prevent losing his throne. But little did Macbeth know that he was actually being killed by his own mind and ambitions Another important factor that brought catastrophe to Macbeth was the Witches? prophecies. His superstition was noted by his susceptibility to the Witches? predictions. If the Witches never told Macbeth that he was going to be the King of Scotland, he would have been his ordinary self and not ponder upon those thoughts.

Catcher In The Rye :: essays research papers

The book Catcher in the Rye tells of Holden Caulfield's insight about life and the world around him. Holden shares many of his opinions about people and leads the reader on a 5 day visit into his mind. Holden, throughout the book, made other people feel inferior to his own. I can relate to this because although I do not view people inferior to myself, I do judge others unequally. Holden and I both have similar judgements of people from the way they act and behave. We also share feelings about motivation as well as lack of it. After reading this book, I came to the conclusion that Holden and I are much more similar than I initially believed. Holden portrayed others to be inferior to his own kind all throughout the book. He made several references as to how people aren't as perfect as he was. "The reason he [Stradlater] fixed himself up to look good was because he was madly in love with himself." (pg. 27) Holden had an inferiority complex. He was afraid of not having any special talents or abilities and used other methods to make him out to be a rough tough boy. "Boy, I sat at that goddam bar till around one o'clock or so, getting drunk as a bastard. I could hardly see straight." (pg. 150) Holden tried all he could to fit in. He drank, cursed and criticized life in general to make it seem he was very knowing of these habits. I myself have found me doing this at times, also. I, at times, feel the need to fit in to a group and do things similar to what others do in order to gain acceptance by them. I smoked a cigar once with two friends of mine because they kept going on and on about how great cigars were, but that was only once. Holden and I both place people on levels other than our own for amount of knowledge and likeness to ourselves. Holden used the term 'phonies' to describe more than a few people in this book. He used the term to be what a person is if they don't act naturally and follow other people's manners and grace. Holden didn't like phonies, he thought of them as if they were trying to show off. He didn't like it when they showed off because it seemed so fake and unnatural every time they would do so. "At the end of the first act we went out with all the other jerks for a cigarette. What a deal that

Social, Economic and Political Factors Involved in the Spanish Civil Wa

Social, Economic and Political Factors Involved in the Spanish Civil War With reference to any civil war in the 20th century examine the social, economic and political background to the divisions in the society involved. To what extent were the problems which caused the war resolved in the post-war period? The state of Spain during the early years of the 20th century can be said to have been a state of great "unease". Spain was one of the first powers to loose her imperial influence, the state was politically unstable, industrially weak and had suffered some humiliating defeats. It can be said that these were the main causes that lead to the great instability of Spain during the Civil war and post civil war periods. Left-winged radicalism and nationalistic movements, such as the Catalan movement frequently came into conflict with the central government, which lead the government to use corruption more and more frequently as a form of control. The result was a military coup in 1923 lead by Miguel Primo de Rivera. Rivera preferred a more direct way of governing, with a strong Christian base and a very anti-communist attitude. He did not like party politics, preferring to govern pragmatically, at first with a military cabinet, but later on (1926) he decided a systematic government would be more efficient. So he introduced the `National Assembly' intended to represent different classes and groups, probably to soften the opposition; as well as the Union Patriotica, created to mobilize popular support for his regime. Rivera also managed to strengthen the Spanish infra-structure, but the funding had to come from loans from other nations, because the upper classes would not a... ...d. A great success was the 1953 Madrid Pact between Spain and the U.S.A, which provided Spain with quite a substantial amount of military and monetary aid in return for access to its military bases. This pact, as well as the better relations between Spain and the other powers and the great stability brought about because of the enormous repression that came with his regime, led Spain to booming years during the 1960's. The Spanish people saw a better Spain, economically, but it was still in a very primitive state politically and socially compared to other european nations, who were not under military rule (with a few exceptions, of course). The end of the Franco regime left many scars in the social and political side of Spain. People had been submitted to a suppressive state, where very little regard for any basic human right was given.