Discourse Analysis Essay -- Communication, Identity Work

Analysing discourse is often workoutd by tender scientist as an interpretive study of real-life situations, because of its ecological validity (Byford, 2009, p. 198). An article, (which will be referred to as text) taken from the Blaenau Gwent County Borough Council website (cited in Open University, 2010, pp. 25-26), will be analysed in this essay. Firstly, by establishing some of the discourses and then summarising aras of identity element work, which is the exertion of identity in (the details of) talk, including how the speaker positions her or himself (Taylor, 2009, p. 186). Discourse is a pay back of ideas that be shared by (some) members of society, creates identity positions and gives a certain stead of how the society functions and practices are positively or negatively valued (Taylor, 2009, p. 185). The views and identity positions that pack hold can be formed in some ways and urbanisation is a good example of how values are connected between people and place in the countryside and in cities. Steve Hinchliffe (2009, p. 224) explains how people are seduced by an imaginary of rural life and that peoples opinions of city life are often disconnected. They can associate high crime, pollution and violence, in cities, opposed to, rolling hills, clean air and a relaxed way of living in the countryside. Yet, during urbanisation, in the 1830s, many moved from rural areas, to take up residence in cities. And although the lineion to move to urban areas was complex, Hinchliffe (2009, p. 210) points protrude, cities seemed attractive, they gave opportunities to earn a living wage and increase prosperity redden if it was mainly through manufacturing. The text from Blaenau Gwent plays on the myth (discourse) of the idyllic countryside,... ... to these facts. Firstly, it allows visitors to taint into the rural life as it states there are a chassis of great places to visit, stay and enjoy giving the opportunity to act out a personal identity and gai n pleasure from the area. Secondly, the constant use of adjectives throughout the text, helps to construct a positive image of the area mold management as Goffman suggests. Overall, we can see how the text uses discourses and the photograph as well confirms this, by showing a rural and scenic view of the area. Identities are complex and are made up of more than one amour at a given time, they are not mutually exclusive. The performance of identity in the text is aimed at those who have limited association of Blaenau Gwent. It is a snap shot trying to persuade and convince the reader, which aims to attract tourists rather than merely present the facts.